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How to Bring More Women into Mobile Money

Human-centered design creates stronger solutions by listening to women’s feedback

Alexandra Fiorillo is Founder and CEO of GRID Impact, a collective of designers and behavioral scientists that solve social impact challenges around the world.

This blog is part of a knowledge series by the Women’s Financial Inclusion Community of Practice‎. The COP promotes learning amongst its members and the broader financial inclusion community on overcoming challenges and spurring innovations that further gender equality in access to and usage of financial services.

An important path to improving development outcomes for women begins with access to financial services. But as we know, that path is often blocked by considerable barriers - cultural, technological, and others. Women are largely excluded from the financial sector, and adoption of mobile money by low-income and low literacy groups is hindered by cultural norms as well as technology that is not designed to engage this potential mass market.

For more information on the study, click here and access the blog publisged on the Microfinance Gateway